Ernest N Morial Convention Center
New Orleans, LA,
January 25 - 27, 2019

Business Classes

Business Classes

In an industry centered on macabre subjects like death and dying, the one thing you don’t want flat-lining is your business. For haunters, the technicalities of business can be overwhelming. HAuNTcon has brought the brightest specialists in their respective fields of marketing, social media, business plans, getting started and more to share their knowledge and experience with you. These very important classes are chosen to help make running your haunt easier, more lucrative… and more fun! Times and topics are subject to change.

Note: A One Day Pass or Full Weekend Pass to HAuNTcon is required to take these classes. CLICK HERE to register.

Business Track sponsored by:

Friday, January 12

9:30 AM – 10:30 AM
To Pay or not to Pay Actors
by Dana Martin of Talladega Frights and The Raven’s Gate

It’s easy to find haunted attraction owners and operators passionate on either side of this budget issue, and neither side of the argument is shy about standing up for their beliefs! Labor costs are usually a haunt’s steepest budget item, and many owners are looking for ways to cut corners without affecting their show. In this provocative session, Dana Martin will look at the pros and cons, the benefits (and pitfalls) of paying actors vs. using volunteer actors and will share methods to retain both types of employees.


11:00 AM – 12:00 PM
The State of Haunted Farms
by Alexis Abare & Benjamin Selecky of Haunted Farms of America

Get ready for a 60 minute group discussion of big ideas, and inspiration! In this lively kickoff to HAuNTcon, the team from Haunted Farms of America and a panel of member farms offer insight into their 2017 season, and look ahead to 2018. Attendees get a rare chance to hear info and data collected from Haunted Farms across the country, and stay updated on the political landscape of Haunted Agritainment as a whole. Get supercharged and primed for a successful season with this round table session! Although focused on Haunted Farms, owners and operators of all types of attractions will benefit from the information presented.


2:00 PM – 3:00 PM
You Built It, Now Make Them Come: Promoting a Home Haunt to Increase Attendance
by Warren Maxwell of Third Degree of Terror

Blending pro haunt marketing techniques with low cost alternatives, Warren Maxwell of Third Degree of Terror will demonstrate proven methods for increasing attendance. Using a step-by-step approach, this session shows attendees how to create promotional materials and implement a strategy for promoting a home haunt. Real cost numbers will be shared to help attendees decide which approaches will work best for them.


3:30 PM – 4:30 PM
Hot to Make a Website That Sells Your Haunt
by Jonathan Bailey of Haunt Weekly

Every successful haunted event needs a website, but a bad website can actually hurt ticket sales. In this detailed session, Jonathan Bailey of Haunt Weekly shows attendees: how to build a website that helps them sell tickets. How a website can create new customers and make them spend more money will also be covered.


5:00 PM – 6:00 PM
Additional Haunt Revenue Opportunities
by Dr. Brian D. Jackson of Derailed Haunted House

Haunters are always looking for ways to generate additional revenue at their attractions. In this session Dr. Brian D. Jackson of Derailed Haunted House will present a variety ideas to boost income at their events, while creating new experiences for patrons that heighten their energy-level and create a happier, healthier bottom-line.


Saturday, January 13

9:00 AM – 10:00 AM
Fear 101: The Basics
by Margee Kerr

In this thought provoking session, Margee Kerr teaches the basics of how, when, and why people like to do scary things. Targeted towards actors and customer service staff, this session is aimed at increasing guest engagement and enjoyment. In addition to the science of fight or flight, this class will cover: the difference between awareness and attention (and how to take advantage of this), how to frame expectations and experiences before and after, when and why to stay in or out of character, and how to make every move count.


10:30 AM – 11:30 AM
Online Ticketing: Upsells, and Digital Marketing: Advanced Tactics to Double Your Haunt Sales!
by Alex Linebrink of HauntPay

In this intermediate to advanced session, Alex Linebrink of HauntPay explains how online ticketing can sell more to each attendee, and provides income in advance of opening. Case studies showing increases in attendance using inexpensive (or FREE) online and social media tactics and tools will also be shared. Double your haunt sells in 2018 with these advanced tactics.


12:00 PM – 1:00 PM
Social Media vs. Traditional Ads – The Truth About Advertising’s “Magic Bullet”
by Ernest Corder of Fearworm

In this not to be missed session, Ernest Corder of Fearworm Hauntvertising pits social media advertising against more traditional forms of advertising and explains which works best and why. Ernest will also share what he calls the “Magic Bullet” of Haunt advertising. Learn some of the best kept secrets in the advertising world and how attendees can utilize them for a more successful 2018.


1:30 PM – 2:30 PM
Diabolically Successful Haunt Advertising!
by Dick Terhune of Voice from Hell

In this lively session, Dick Terhune, the Haunt Industry’s “Voice From Hell” and host of Hauntcast “Marketing Morgue,” lays bare the advertising & marketing strategies that have grown his clients’ attendance by as much as 300%, motivating attendees with instantly usable knowledge to grow your haunt business this season.


3:00 PM – 4:00 PM
Voodoo Marketing: High Quality Haunt Promotion Using a Small Budget
by David Markland of Midsummer Scream

In this session, David Markland of Midsummer Scream explores low cost or free tools to create high quality marketing assets, including the most cost effective avenues (often at no cost) to promote Haunted Attractions or Halloween events. Spoiler: time is money will be the repeat mantra during this informative session.


4:30 PM – 5:30 PM
Setting the Tone: Audition & Training Tips for Non-Actors
by Drew Dalire, AEO Studios

Join Drew Dalire of AEO Studios for this session designed for first time haunters that need ideas and best practices in auditioning, casting, and training scareactors for their haunt. Setting The Tone: explores how to set haunters using scare-actors for the first time, up for success from audition, rehearsals/training to opening night for for non-actors – both operators and performers.


Sunday, January 14

9:00 AM – 10:00 AM
Copyright and Trademark for Haunters
by Jonathan Bailey of Haunt Weekly

Intellectual property, including trademark and copyright, govern almost every part of a business. From your name to your characters to your advertising, it’s crucial to understand the laws that your work both to avoid getting sued and to protect your work. In this course, Jonathan Bailey of Haunt Weekly covers the basics of copyright and trademark. How these laws apply to haunters and how attendees can protect their intellectual property from being used by competitors.


10:30 AM – 11:30 AM
How to Grow Haunt Revenue By Double Digits: The Modern Marketing Mix
by Joseph Murray of Causey Farm

All businesses are undergoing dramatic changes with the emergence of digital culture and the Haunt industry is no different. This seminar will outline new digital marketing techniques that will help you unlock growth for your Haunted attraction. Using Farmaphobia, Ireland as a successful case study, the workshop will demonstrate how to utilize social media, digital influences and original content to turn your marketing machine into a revenue powerhouse. In order to ensure the future survival of our beloved industry, the Haunt business must adapt to modern marketing practices and this seminar will show you how to effectively engage with your target market and reach new revenue milestones in 2018 and beyond.


1:30 PM – 2:30 PM
Knowledge is Power – FX Makeup Safety
by Matthew Cade, Haunts FX

In this informative jam packed session, Matthew Cade of Haunts Fx shares critical information that is a “Must Know” for running and operating a safe makeup room. Topics include history of makeup effects, use of liquid latex, equipment, supplies, and disposables. Focus of this session are safety issues including hygiene, common illnesses, do’s and don’ts of makeup, and health warnings. All attractions that are using makeup need to take this class.


3:00 PM – 4:00 PM
It All Starts With the Audition: Hiring Haunt Actors 

by Sylvia Vicchiullo of A Petrified Forest

This session is a quick guide to the ins and outs of what to look for when hiring actors for your Haunted Attraction. With over 30 years in casting shows, Sylvia Vicchiullo of A Petrified Forest offers tips, and exercises on how how to use the audition process to spot performers with the best potential to make fantastic haunt actors.


4:30 PM – 5:30 PM
Scare Acting 101: Do’s and Don’ts in Haunt Acting
by Kenneth Leary of A Petrified Forest

Every year Haunts are saddled with the task of training new scare actors and. Most of these new recruits pick up the concept quickly, with very little instruction these newbies do a great job scaring patrons, staying in character, and staying in their position. However, some aspects of haunt acting that are common Knowledge within the Haunt acting community are overlooked. In this session, Kenneth Leary of A Petrified Forest presents a list of “Do’s and Don’ts” that most Haunted Attractions in the industry follow. This generally accepted list is invaluable for attendees new to scare actors and for haunters who train new scare actors.



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Industry Advisor: 
Leonard Pickel

Exhibitor Booth Sales 
Erin Saunders

Exhibitor Booth Sales: 
Marni Golden Vinci

For general information please call 1-800-448-9175 

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