Cheap Scares: Maximum Fright Factor on a Budget!
Speaker: Leonard Pickel of Hauntrepreneurs.com
SATURDAY 8:00am | Room #1: Creative | Category: Creative Design

Description: Darkness, Creativity, and Realism are the low budget Haunter’s best allies in the hunt for high fright! By utilizing these elements to the fullest, a simple home display can rival the patron satisfaction of even the biggest of high budget professional attractions. In this lively interactive presentation, Haunting icon Leonard Pickel of Hauntrepreneurs, Themed Design and Consulting discusses proven scares and fright techniques that you can put into action at your Haunt without paying a sawed off arm and a leg to do it! Check out Leonard's website at http://www.hauntrepreneurs.com.

---

Tools for Turning Emergencies Into Incidents
Speaker: Jim Werner from Pennhurst Asylum
SATURDAY 8:00am | Room #2: Business | Category: A Seminar With Q&A

Description: Accidents happen and emergencies can come out of nowhere, but a properly prepared attraction can weather these storms far better. in this one hour session, join Jim Werner, the Operations Manager of the infamous Pennhurst Asylum (PA) and the brand new, innovative Eloise Asylum (MI) , as he describes how a well-thought-out Emergency Action Plan (EAP) can be implemented and practiced. Topics include what an EAP consists of and how to build one that is custom to your attraction and location. Plus strategies to get your staff on board with creative training and drills!
Followed by a Q&A.

---

Tools for Building an IP Worthy Backstory
Speaker: Alisa Sickora Kleckner from Scared of my Shadow
SATURDAY 9:00am | Room #1: Creative | Category: Creative Theme

Description: Looking to create everlasting dread? Come to this session with a basic concept for your attraction, zone, room or character and leave with your head full of epic scares and heart pounding theming. With a focus on out-of-the-box ideation, cultural anxiety mining and narrative frameworking, Alisa Sickora Kleckner provides a terrifying foundation for those ready to build (or brainstorm) their own unique intellectual property. "Abandon all tropes ye who enter here!" Bring your notebook and be ready to engineer some nightmares. This class is for actors, designers, owners and everyone fearlessly creative and wiling to tap into universal fear.

---

The Productive and Legal Way to Hire Employees
Speaker: Wendy Christie from EmployerESource
SATURDAY 9:00am | Room #2: Business | Category: Business Legal

Description: No matter what industry or what size business, hiring practices must follow state and federal law. The hiring process can be a legal minefield, but in this session, Wendy Christie offers attendees the information to navigate the legal risks of hiring. This material also gives employers guidance to avoid being sued. Topics include how and where other businesses advertise for employees, specific ways of interviewing to get the most valuable information and make informed hiring selections. Learning Objectives: Key legal issues relating to hiring, what You Can and Cannot Ask in a Job Interview, Background and Credit Check Pitfalls, how to improve your overall employee section process, and what questions to include—and exclude—from your job application forms.

---

Chromadepth 3D Applications
Speaker: Stuart Smith from Stuartizm Designs LLC
SATURDAY 10:00am | Room #1: Creative | Category: Creative Scenic

Description: Join Stuart Smith of Stuartizm Designs LLC as he teaches attendees both basic and advanced 3D paint applications for your haunted attraction, and describes how he blocks in and paint large Chromadepth 3D murals for the haunt industry. Even if you are not artistically inclined, you can paint 3D using the process and stencils explained in this class.

---

Haunt Ownership 101: So You Want to be a Haunter?
Speaker: Matt Davis from The Fear Farm
SATURDAY 10:00am | Room #2: Business | Category: Business Start up

Description: In this one hour session, entrepreneur Matt Davis will touch on all aspects of being a haunt owner. Actor manager and the different leadership roles that need to be filled within a haunted house will be covered. If you are considering jumping into the haunted house business, are new to the haunt business, thinking of taking on a new leadership role at your haunt, or even just want some tips and tricks on haunting then this class is for you!

---

Sculpt and Mold A Latex Mask
Speaker: Josh Lucas from Skin Reaper Studios
SATURDAY 11:00am | Room #1: Creative | Category: Creative Masks/Props

Description: Creating a custom one of a kind latex mask is one of the most fun parts of being a haunt makeup artist, and it's not as hard as it looks. Once you know the steps, techniques and the best materials to use, anyone (with a little training and talent) can make their own masks. In this detailed how-to session, make-up artist Josh Lucas will walk attendees step by step through sculpting a mask, making a mold of the sculpture and finishing the mask.

Along the way, Josh will share the basics of the tools and materials needed for the best success on your mask project. Topics include; blocking out the anatomy, Refining and detailing your sculpture, and tips and tricks on molding and casting your mask. The different sculpting Tools, Armatures, and the best types of clay to use for different applications. If you have ever thought about making your own mask, then this is a must see class, but even if you have made masks before, this session will offer you some different techniques that you may not have thought of before. Join Josh on this exciting journey of learning the basics latex masks making.

---

Influencer Marketing As A Game Changer For Your Haunt
Speaker: Willie May from Deadly Dopamine Entertainment
SATURDAY 11:00am | Room #2: Business | Category: Business Marketing

Description: Are Your Guests Under Your Influence? If not Join Willie May of Deadly Dopamine Entertainment to take advantage of this enormous opportunity. The beauty of social media marketing is that if you do it right, you can grow your business exponentially in a short period of time. But, to do that, you need to start to influence your ticketed guests. In this one hour session, learn everything you need to know about collaborating with influencers, using software, and adhering to FTC guidelines, so you will be under the SPELL in no time. It is not too late to get started influencing your guests. Do it today!

---

Proper Care of Haunt Costumes
Speaker: Rob OBrien from ResirWrecked Costumes
SATURDAY 1:00pm | Room #1: Business | Category: Business Operations/Costumes

Description: Your haunt's costume inventory inspires frights, gets your actors into character and brands them to your haunt. They are an investment in your event and knowing how to take care of them, day-to-day and season to season, is of prime importance. in this session by Rob OBrien, attendees will learn how to properly protect that investment and your actors health with information from the nation's leading theme parks (where most costumes are washed nightly). It's not glamorous, but neither are ringworm and lice.

---

Scaring from the Front: Promoting Leadership to Grow Your Haunt Staff
Speaker: Jim Werner from Pennhurst Asylum
SATURDAY 1:00pm | Room #2: Business | Category: Business Operations

Description: In today’s haunt industry, there are few things more important than keeping your staff happy, healthy, and growing. Join Jim Werner, the Operations Manager of the infamous Pennhurst Asylum (PA) and the brand new, innovative Eloise Asylum (MI) for a look at leadership best practices and strategies for new and emerging leaders in your staff. Topics covered include growing a positive culture among staff and leadership, leading from the front, service leadership, delegation, and span of control. We will also be touching on the importance of safety checks and emergency response training, a critical aspect of keeping your staff safe and comfortable. This course will provide the framework for the best practices when taking on HR, hiring, retainment, and growing your staff.

---

Creating Budget Friendly Interactive Attractions For Your Haunt
Speaker: Nathan Alred from Event Rocket Pros
SATURDAY 2:00pm | Room #1: Creative | Category: Creative Design

Description: In this one hour session, Nathan Alred of Social Rocket Pros, will show attendees how to create budget friendly interactive experiences throughout your haunt and haunt queue, and how to create an upsell attraction for your event. This demonstration and training class will show you how to use RFID (radio frequency identification) and NFC (Near-field communication) technology to pair with props and create games/stories that your guests will be able to activate, explore, and interact with in your haunt. This is a great up-sell opportunity to increase the amount per person customers are spending at your attraction!

---

Engage Your Audience By Leveraging Technology
Speaker: Johnny "Bronto" Lipscomb from Hauntscene
SATURDAY 2:00pm | Room #2: Business | Category: Business Marketing

Description: How can you expect people to give you money if they don't know you exist?" In this one-hour session, Hauntscene's Johnny "Bronto" Lipscomb will demonstrate how to leverage Social Media strategies, technology, and his own patron expertise to help your Haunt succeed and grow. Utilizing Drones, 360 cameras, ScareCams, and even a Smart Phone, attendees will learn how to engage and grow their audience on social media. Join Johnny for some quick tips to help you let people know your Haunted Attraction exists and why they must check it out!!

---

Utilizing Silicone Masks in Your Attraction
Speaker: Joshua Overturf from Composite Effects (CFX)
SATURDAY 3:00pm | Room #1: Creative | Category: Creative Theme

Description: In this interactive session, join Joshua Overturf of Composite Effects in discussing basic and advanced techniques for utilizing silicone masks in your haunted attraction.

---

Haunt Loss Prevention: Avoiding Lawsuits
Speaker: Craig Watt from Terror Isle Adventures
SATURDAY 3:00pm | Room #2: Business | Category: Business Legal

Description: This session covers methods and procedures to help minimize your Haunt's exposure to potential accidents and possible lawsuits. Join Craig Watt of Terror Isle Adventures to discuss utilizing legal tools, handbooks, and reports to reduce your risk to injuries of both employees and customers. Often overlooked by Haunt owners, one poor decision could cost you your dream business. Don't miss this class!

---

Cheap Hacks and Promotional Ideas for Haunts
Speaker: Brett Molitor from Hysterium Haunted Asylum
SATURDAY 4:00pm | Room #1: Creative | Category: Business Marketing

Description: Advertising is costly, but promotions can also get the word out about your event with less of a budget. In this session, Brett Molitor will offer several ideas on how to promote your event at minimal cost and sometimes practically FREE. Covered in the class are some tried and true ways to promote you event, the difference between advertising and promotions and when each should be used. Creating promotions on a low budget can be challenging, but it's also fun and never boring.

---

Processes and Procedures: Managing Your Haunt
Speaker: Matt Ablan from The Haunt
SATURDAY 5:00pm | Room #2: Business | Category: Business Operations

Description: Being a haunt manager is a challenging position. You have to be experts in a variety of disciplines: costumes, makeup, construction, maintenance, tickets, concessions, actors, security. In this session, Matt Ablan will layout the details of managing your haunt season through formal processes and procedures.

---

The Business of Haunting
Speaker: Robert Nulton from chamber of Haunters
SATURDAY 5:00pm | Room #1: Creative | Category: Business Start up

Description: First time haunt owners want to create a safe, fun and scary haunted attraction, but it's important to know how to start the right way and know how to be protected. In this session, Robert Nulton talks business, haunt business and the best way for first time haunt operators to be successful haunters!

---

Scary Good: How to add a Food or Beverage Program to your Haunt.
Speaker: Nicolette Spudic from Pick Your Poison Consulting
SATURDAY 5:00pm | Room #2: Business | Category: Business Operations

Description: Are you thinking about adding food or beverages to your haunted attraction? Even the smallest addition can increase customer satisfaction and ultimately lead to more profit. Learn how to create menus, set up food operations, navigate health department regulations and keep customers and employees safe. In this session, Nicolette Spudic will provide practical information, helpful tips, and actionable steps for haunts of all sizes that are interested in adding a food or beverage program to their attraction.

Learn how to create menus, set up food operations, navigate health department regulations and keep customers and employees safe. In this session, Nicolette Spudic will provide practical information, helpful tips, and actionable steps for adding a food or beverage program to your attraction. Haunted attraction owners of all sizes will benefit from this class as it provides important information and actionable steps that can be taken to safely and effectively add a food and beverage program to your offerings.